Melanie stands at the forefront of integrating technology and marketing in the legal sector. As the Head of Marketing & Technology at Barings Law, a prestigious firm serving over 400,000 clients, Melanie has been instrumental in harnessing the power of LegalTech to navigate the intricate challenges and opportunities that law firms encounter.
Originating from South Africa, Melanie’s educational foundation in English was crafted at the University of Pretoria. She transitioned into the financial services arena as a digital marketer, where she accrued a wealth of industry knowledge. Driven by her passion for technology, Melanie ventured into an array of sectors, culminating in her expertise in technology implementation, digital transformation, and the strategic deployment of LegalTech to elevate law firm operations.
Having evolved her relationship with Barings Law from client consultancy to a pivotal leadership role, Melanie possesses invaluable insights into the seamless integration of LegalTech within the framework of a bustling law practice. Her unwavering dedication to fairness, equality, and academic growth is exemplified by her achievement of a Bachelor of Science in Business Technology.